Free Walmart Ads Course (2026) — 45 Lessons

The Complete Walmart Ads Course

Everything a seller needs to run Walmart Connect advertising profitably — from your first campaign to a full-funnel, category-tuned program. Free, and current for 2026.

12modules
45lessons
2026up to date

New here? Start at Lesson 1 and work straight through — each module builds on the last. Already advertising? Jump to the module you need.

01

Foundations

What Walmart Connect is, how it compares to Amazon, who can advertise, and how the whole ecosystem fits together.

  1. 01What Is Walmart Connect?→
  2. 02Walmart Connect vs Amazon→
  3. 03Who Can Advertise & Eligibility→
  4. 04How the Ecosystem Fits Together→
02

Account & Listing Setup

Seller Center vs Ad Center, brand registration, getting listings Buy-Box ready, and how billing works.

  1. 05Seller Center vs Ad Center→
  2. 06Registering Your Brand→
  3. 07Getting Listings Ad-Ready→
  4. 08Setting Up Billing & Spend Limits→
03

Sponsored Products

The core format: how it works, auto vs manual, match types, item targeting, bidding, and your first campaign.

  1. 09How Sponsored Products Work→
  2. 10Automatic vs Manual Campaigns→
  3. 11Keyword Targeting & Match Types→
  4. 12Item Targeting & Conquesting→
  5. 13Bidding & Placement Multipliers→
  6. 14Building Your First Campaign→
04

Sponsored Brands & Videos

The brand-registered formats — top-of-search banners and video ads — and how to combine all three search formats.

  1. 15Sponsored Brands→
  2. 16Build a Sponsored Brands Campaign→
  3. 17Sponsored Videos→
  4. 18Fitting the Formats Together→
05

Onsite Display

Visual banner ads for discovery: placements, the eCPM first-price model, targeting, and pairing display with search.

  1. 19Onsite Display→
  2. 20Pricing & Targeting→
  3. 21Build a Display Campaign→
  4. 22Display + Search Together→
06

Offsite & Walmart DSP

Taking Walmart’s data off Walmart — CTV, web, audio and more — with closed-loop measurement and full-funnel fit.

  1. 23Offsite Media & Walmart DSP→
  2. 24Where Offsite Reaches Shoppers→
  3. 25Targeting, Measurement & Control→
  4. 26How to Access It & Where It Fits→
07

Store Ads

Advertising inside physical stores — screens, audio and demos — how to access and measure them, and where they fit.

  1. 27Store Ads: Inside the Aisles→
  2. 28Access & Measurement→
  3. 29Where Store Ads Fit→
08

Keyword Strategy & Bidding

The craft layer: tiered keyword strategy, match-type deployment, the Max CPC formula, and automated bidding.

  1. 30Building a Keyword Strategy→
  2. 31Match Types & Harvesting→
  3. 32Bid Math & Management→
  4. 33Placements & Automated Bidding→
09

Campaign Structure & Optimization

Account architecture, the weekly optimization routine, diagnosing problems, and scaling without losing efficiency.

  1. 34Account Architecture→
  2. 35The Weekly Optimization Routine→
  3. 36Reading Reports & Diagnostics→
  4. 37Scaling & Account Hygiene→
10

Measurement & Attribution

Proving impact: the right metrics, closed-loop and in-store attribution, incrementality, and a measurement practice.

  1. 38The Metrics That Matter→
  2. 39Closed-Loop & Omnichannel Attribution→
  3. 40Incrementality→
  4. 41Building Your Measurement Practice→
11

AI Tools & the 2026 Platform

The AI layer — Marty on your side, Sparky on the shopper’s — and how to stay visible as discovery goes agentic.

  1. 42Marty: Your AI Advertising Assistant→
  2. 43Sparky & the Agentic Shopping Shift→
12

Playbooks & Mistakes

Category playbooks, budget allocation, the launch-to-scale roadmap, and the common mistakes to avoid.

  1. 44Category Playbooks & Putting It Together→
  2. 45Common Mistakes to Avoid→

Free: Walmart Ads Account Audit Checklist

A one-page checklist to audit your own Walmart account — listings, Buy Box, campaign structure and bids — before you spend another rupee.

Get the free checklist
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