The Complete Free SEO Course
Everything you need to rank — from how search engines actually work to earning citations in AI answers. Nine modules, forty-one lessons, built for business owners and marketers who want the real system, not tricks. Every lesson is free, in order, right here.
Or jump to any module below — each lesson links to the next, so you can never get lost.
Who This Course Is For
Small business owners doing their own marketing, freelancers and in-house marketers adding SEO to their skill set, and students who want the practical craft instead of theory. The examples run on real Indian business situations — a home bakery in Pune features throughout — with real prices, WhatsApp workflows, and the platforms that matter here. No prior SEO knowledge is assumed; by Module 4 you’ll be doing work most “professionals” skip.
The Curriculum
Foundations: How Search Actually Works
The machinery — crawling to ranking to the modern SERP. Everything else builds on this.
Keyword Research: Finding the Demand
Intent, free research methods, mapping keywords to pages, and reading your competitors.
On-Page SEO: Optimizing What You Control
Titles, structure, content, links, images and schema — the craft of the page itself.
- 3.1Title Tags & Meta Descriptions That Earn the Click
- 3.2Heading Structure: H1–H6 Done Properly
- 3.3Content Optimization: Answer-First Writing
- 3.4Internal Linking: Your Site’s Hidden Ranking Lever
- 3.5Image SEO: Alt Text, Compression & Visual Search
- 3.6Schema Markup: Structured Data Without a Developer
Technical SEO: The Foundation Under Everything
Crawlability, sitemaps, canonicals, speed, mobile — and the full audit that ties it together.
- 4.1Crawlability & robots.txt: Controlling Access
- 4.2XML Sitemaps: Your Site’s Table of Contents
- 4.3Canonical URLs & Redirects: One Address Per Page
- 4.4Core Web Vitals: Speed & Experience, Measured
- 4.5Mobile-First Indexing: The Only Version Google Sees
- 4.6The Technical SEO Audit: Free, Complete, Repeatable
Content & E-E-A-T: Quality That Survives Updates
Differentiation, trust signals, author entities, and the refresh program that compounds.
Off-Page SEO: Links & Authority
Earning real links — assets, PR, guest posts, expert quotes, citations — and every trap to refuse.
Local SEO: Winning the Map
Google Business Profile, the three local factors, a review system, and scaling across locations.
Measurement: Proving It Works
Search Console mastery, GA4 without the maze, and the monthly report that builds trust.
AI-Era SEO: The New Frontier
AI Overviews, ChatGPT & Perplexity citations, and the assets that survive every interface.
Common Questions
Completely. Every lesson is a full article on this site — no signup, no email gate, no locked “premium half”. Start with Lesson 1.1 and read straight through to 9.3.
Each lesson takes about 10–15 minutes to read; the full course is roughly 15–20 hours of reading plus the hands-on exercises. Most people work through a module a week and finish in about two months — with their actual SEO built along the way, because the exercises are real work on your real site.
No paid tools anywhere in the course. Everything runs on Google Search Console, GA4, and free methods — including the keyword research and competitor analysis. Where paid tools exist, the lessons teach the free way and tell you honestly what paid saves you.
Yes — the course is current as of 2026, and Module 9 covers AI Overviews, AI Mode and getting cited by assistants like ChatGPT and Perplexity. More importantly, Modules 1–8 teach the foundations those AI systems reward, so nothing here becomes obsolete when the interfaces shift again.