SEO Checklists: Every Discipline, Tick by Tick
Six interactive checklists covering the full SEO stack — from your first site audit to getting cited by AI assistants. Every checkbox works (tick as you go, progress bar included), every item explains why it matters, and every concept links to the free lesson that teaches it properly. No signup, no PDF gate to browse them.
Website Audit Checklist
The full site health check in pipeline order — indexing, crawlability, duplicates, speed, mobile, security — with free tools only. Finds the problems that cap everything else.
Open the audit checklist →On-Page SEO Checklist
Run before every publish and quarterly on money pages: titles, headings, content quality, internal links, images, schema — plus the extractability checks most lists miss.
Open the on-page checklist →Off-Page SEO Checklist
Links and reputation the earned way — linkable assets, digital PR, guest posts, expert quotes, brand signals — including the refusal list that keeps you safe at every spam update.
Open the off-page checklist →Local SEO Checklist
Google Business Profile setup, the review engine, citations, website local signals and multi-location rules — tuned for Indian businesses, WhatsApp asks included.
Open the local checklist →App Store Optimization Checklist
ASO end to end: keyword fields per store, listing conversion assets, the ratings engine, technical vitals, and the web-SEO bridge that drives installs.
Open the ASO checklist →AI SEO / GEO Checklist
Getting cited by AI Overviews, ChatGPT and Perplexity — crawler access, extractable passages, citable facts, consensus signals, and the quarterly citation audit.
Open the AI SEO checklist →How to Use These Checklists
- New site or new client? Run the website audit first — its findings decide which of the other checklists matters most right now. Blockers before optimisations, always.
- Publishing content? The on-page checklist is a pre-publish ritual: ten minutes per page, forever repaid.
- Local business? The local checklist plus the audit covers 90% of what moves the needle — the map pack is won on completeness and reviews.
- Set a cadence: audit quarterly, on-page per publish, off-page monthly, local reviews weekly, AI citation audit quarterly. Checklists only compound when they recur.
- Tick honestly. A checkbox ticked without the work is a lie you tell your own rankings.
Common Questions
They track visually while the page is open — great for a working session. For progress that persists across days and teammates, grab the downloadable Excel/Sheets version, which is built for shared tracking.
Website audit → on-page → local (if you serve a location) → off-page → AI SEO. That mirrors how results actually build: technical health gates content, content gates authority, and the AI layer rewards everything underneath done well.
Every item links to its lesson in the free 41-lesson SEO course — the checklists are the compressed, actionable layer of the same system. Preparing for a job instead? See the interview questions hub.