Meta Ads Interview Questions for Freshers

Paid ads that run across Meta’s platforms, Facebook, Instagram, Messenger, Threads and the Audience Network, all managed from one Ads Manager account. You choose a business outcome and Meta delivers your ad wherever it can get that result most cheaply.

Google captures existing demand, people actively searching, while Meta creates demand by interrupting people as they scroll. Google is intent-based; Meta is interruption-based, which is why strong creative matters so much on Meta.

Facebook Feed, Reels, Stories and Marketplace; Instagram Feed, Stories, Reels and Explore; Messenger; Threads; and third-party apps via the Audience Network. Advantage+ Placements spreads your ad across them automatically.

No. Meta ranks ads by total value, your bid multiplied by estimated action rate, plus ad quality. A more relevant, higher-quality ad can beat a higher bid, so creative and relevance are levers, not just budget.

On Google people are searching, so they have intent. On Meta people are scrolling to relax, so your ad interrupts them. You have about three seconds to earn attention, which is why the hook and visual are critical.

Formerly Business Manager, it is the container that owns and secures your Page, Instagram account, ad account, pixel and users, and controls who can access them. The business should always own it.

It is tracking code on your website that reports visitor actions back to Meta so it can optimise and measure. Meta now calls it a dataset inside Events Manager, though the ID is unchanged.

The pixel tracks from the browser and is increasingly blocked by ad blockers and privacy rules. The Conversions API sends the same events from your server, recovering lost data. Best practice is to run both together.

Business Suite is the day-to-day workspace for organic posts and the inbox. Ads Manager is where real campaigns are built, targeted, and optimised. Serious advertising happens in Ads Manager, not the Boost button.

So it keeps its assets and data if it parts ways with an agency or freelancer. If someone else owns your pixel, you can lose all its accumulated audience and conversion history.

Core or saved audiences (location, age, interests), custom audiences (your first-party data), lookalike audiences (people similar to your best customers), and Advantage+ audience (the AI finds the audience from your signals).

An audience built from people who already know you, website visitors from the pixel, people who engaged with your Page or Instagram, video viewers, or an uploaded customer list. It is the strongest signal you can give Meta.

New people who resemble a source you provide, such as your buyers or leads. Its quality depends entirely on the source, so you feed it your best or highest-value customers.

Meta’s AI-driven audience mode and the current default. You provide signals like interests or a custom audience, and Meta treats them as a starting point, then explores to find likely buyers. Only location and minimum age are hard limits.

Broad. Meta generally suggests roughly 2 to 10 million people. In 2026, over-narrowed audiences raise costs and cause learning-limited delivery, so you give the algorithm room rather than micro-targeting.

Campaign (sets the objective and often the budget), ad set (defines audience, placements, budget and schedule), and ad (the creative and copy). One campaign can hold several ad sets, and each ad set several ads.

Six under the ODAX framework: Awareness, Traffic, Engagement, Leads, App Promotion and Sales. The objective tells Meta what action to optimise for and is the single most important setting.

ABO (ad set budget optimization) sets a budget per ad set. CBO, now called Advantage+ Campaign Budget, sets one budget at campaign level and lets Meta distribute it to the best-performing ad sets automatically.

The period after launching or editing an ad set while Meta explores who converts. Delivery is unstable and costs are higher until it gathers about 50 optimisation events in a week, after which it stabilises.

A daily budget is an average Meta spends per day, best for always-on campaigns. A lifetime budget is a total spread across set dates and is the only option that unlocks ad scheduling.

Single image, video and Reels, carousel (swipeable cards), and collection (a hero above a product grid), plus Advantage+ catalog ads for e-commerce. You choose by objective and by what you can produce well.

A scroll-stopping visual, a strong hook, benefit-led copy, a clear CTA, and a landing page that keeps the promise. The hook is the first line and first few seconds, the most important part since most people never expand the text.

Build in three ratios: 1:1 (1080×1080), 4:5 portrait (1080×1350) for feed, and 9:16 vertical (1080×1920) for Stories and Reels. Design vertical first, since most people never rotate their phones.

CPM is cost per 1,000 impressions, CPC is cost per click, CTR is the click-through rate, CPA is cost per result (lead or purchase), and ROAS is revenue divided by ad spend. CPA and ROAS are the business numbers that matter most.

Frequency is the average number of times one person saw your ad. Keep it under about 3; when it climbs higher, the same people see the ad too often, CTR falls and costs rise, signalling ad fatigue.