Ready to take your Google Ads campaigns to the next level? Price extensions are the key.
Google Ads Price Extension shows your product or service prices directly in your ads, you can make it easier for potential customers to compare your offerings and take action.
Many people run ad campaigns without considering how Google Ads Extensions can improve their results. In this blog post, we’ll show you how to create, manage, and use price extensions effectively.
Table of Contents
What is a Google Ads Price Extension?
Price extensions in Google Ads are a type of ad extension that allow you to display product or service prices in your search ads.
They can appear below your ad text and show up to eight prices for different products or services.
Price extensions can help potential customers to see what you offer and how much it costs, without having to click on your ad.
To create a price extension, you need to provide the following information:
- Header: A brief description of the product or service that you are promoting.
- Price: The price of the product or service.
- Description: A more detailed description of the product or service.
- Final URL: The URL of the landing page where potential customers can learn more about and purchase the product or service.
You can also specify the following optional information:
- Price qualifier: A qualifier that describes the price, such as “starting at” or “on sale.”
- Price unit: The unit of measurement for the price, such as “per person” or “per night.”
- Brand: The brand of the product or service.
You can add Price Extension for those following types:
- Brands
- Events
- Locations
- Neighbourhoods
- Product categories
- Product tiers
- Service categories
- Service tiers
- Services
Price extensions can be added to your ads at the account, campaign, or ad group level. You can also specify the countries where your price extensions should be eligible to show.
Once you have created your price extensions, Google will automatically show them with your ads when they are relevant to the user’s search query.
Price extensions can help to increase your click-through rate (CTR) and conversion rate, as they can make your ads more informative and relevant to potential customers.
Tips for using price extensions effectively:
- Make sure that your price extensions are accurate and up-to-date.
- Use clear and concise language in your price extensions.
- Highlight your most attractive and competitive prices.
- Experiment with different price extensions and formats to see what works best for your business.
- Keep your price extensions organized and easy to manage.
When to use Price Extension in Google ads?
You should use price extensions in Google Ads whenever you have a product or service that has a clear and competitive price. This is especially important for businesses that sell products or services that are commonly searched for online, such as:
- Electronics
- Clothing and accessories
- Home goods
- Travel
- Software
- Financial services
Price extensions can also be useful for businesses that sell unique or specialized products or services. For example, a dentist could use price extensions to highlight the cost of common procedures, such as cleanings and fillings.
Here are some specific times when you should consider using price extensions in your Google Ads campaigns:
- When you are running a sale or offering a discount on your products or services.
- When you have a new product or service that you are launching.
- When you are competing with other businesses that are offering similar products or services at a lower price.
- When you are targeting customers who are price-sensitive.
- When you are promoting products or services that are typically purchased online.
It is important to note that price extensions will not show for all search queries. Google will only show price extensions if they are relevant to the user’s search query and if they meet certain requirements. For example, price extensions will not show for search queries that are too broad or that do not include a specific product or service.
Benefits of Using Price Extension in Google Ads:
Here are some of the benefits of using price extensions in Google Ads:
- Increased click-through rate (CTR): Price extensions can make your ads more informative and relevant to potential customers, which can lead to a higher CTR.
- Improved conversion rate: Price extensions can also help to improve your conversion rate by making it easier for potential customers to see how much your products or services cost.
- Increased brand awareness: Price extensions can help to increase brand awareness by making your ads more visible and memorable to potential customers.
- More competitive ads: Price extensions can help your ads to be more competitive in the search results, especially for products or services that are commonly searched for online.
- Cost-effectiveness: Price extensions are free to add to your ads, so they are a cost-effective way to improve the performance of your campaigns.
- Qualify your leads: Price extensions can help you to qualify your leads by showing your prices to potential customers upfront. This means that you are more likely to attract potential customers who are serious about buying your products or services.
- Increase your average order value: Price extensions can also help you to increase your average order value by encouraging potential customers to buy more than one product or service at a time.
- Reduce your customer service costs: Price extensions can help to reduce your customer service costs by answering common questions about your prices upfront. This can free up your customer service team to focus on more complex issues.
How to add Price Extension in Google Ads?
To add price extensions in Google Ads, follow these steps:
- Sign in to your Google Ads account.
- Click the Ads & extensions tab.
- Click the Extensions subtab.
- Click the plus button (+).
- Select Price extension.
- Choose the level where you want to add the extension (account, campaign, or ad group).
- Enter the following information for each price extension that you want to add:
- Header: A brief description of the product or service that you are promoting.
- Price: The price of the product or service.
- Description: A more detailed description of the product or service.
- Final URL: The URL of the landing page where potential customers can learn more about and purchase the product or service.
- (Optional) Specify the following information:
- Price qualifier: A qualifier that describes the price, such as “starting at” or “on sale.”
- Price unit: The unit of measurement for the price, such as “per person” or “per night.”
- Brand: The brand of the product or service.
- Click Save.
Some examples of Google Ads Price extensions
1. Google Ads Price Extensions for Event (Wedding Ceremony):
- Bridal Gowns: $500+
- Tuxedo Rentals: $150+
- Wedding Flowers: $300+
- Photography: $800+
- Venue Rental: $1,000+
- Catering: $30 per plate
- Wedding Cakes: $300+
- Event Planning: $500+
- DJ Services: $200+
- Limousine Rental: $250+
- Makeup Artist: $100+
- Hair Styling: $75+
- Officiant Services: $200+
- Wedding Rings: $500+
- Invitations: $2 per card
- Decorations: $200+
- Live Band: $500+
- Videography: $800+
- Wedding Favors: $2+
- Transportation: $150+
2. Google Ads Price Extensions for Any Brand:
- Free Shipping $50+
- Starting at $9.99
- Only $19.99
- From $5.99
- Save 20% Now
- Sale: $14.99
- 50% Off Today
- Limited Time $25
- Get 2 for $30
- Special: $10 Off
- Deals Under $15
- Bundle for $50
- Clearance $12.99
- Discounted $8.49
- Shop $30 & Up
- Intro Price $9.99
- Best Value $19.99
- New Arrival $14.99
- Shop Now $7.99+
- Exclusive $24.99
3. Google Ads Price Extensions for Any Service (Catering):
- Appetisers $10+
- Buffet $15+
- BBQ Platter $12+
- Event Catering $20+
- Dessert Bar $8+
- Party Packages $25+
- Corporate Lunch $18+
- Wedding Menu $22+
- Boxed Meals $14+
- Gourmet Sushi $30+
- Beverage Bar $9+
- Vegan Menu $20+
- Kids’ Meals $10+
- Gluten-Free $15+
- Mexican Fiesta $18+
- Italian Cuisine $21+
- Seafood Feast $26+
- Breakfast Buffet $12+
- Custom Menus $25+
- Themed Parties $30+
4. Google Ads Price Extensions for Product Categories:
- Laptops – From $499
- Smartphones – $299+
- Watches – $99+
- Headphones – $39+
- Gaming Consoles – $199+
- Cameras – From $149
- Shoes – $49+
- Handbags – $79+
- Sunglasses – $29+
- Dresses – $39+
- Golf Clubs – $69+
- Fitness Equipment – $49+
- Home Decor – From $19
- Jewelry – From $29
- Toys – $9+
- Furniture – $99+
- Appliances – $129+
- Car Accessories – $19+
- Pet Supplies – $9+
- Outdoor Gear – $49+
5. Google Ads Price Extensions for Service Tiers:
- Bronze Tier: $$
- Silver Package: $$$
- Gold Service: $$$$
- Basic Plan: $$
- Premium Option: $$$$
- Standard Rate: $$$
- Pro Tier: $$$$
- Starter Pack: $$
- Platinum Level: $$$$$
- Economy Offer: $$
- Deluxe Choice: $$$$
- Advanced Plan: $$$$
- Exclusive Deal: $$$$$
- Essential Plan: $$$
- Ultimate Service: $$$$$
- Budget Package: $$
- Executive Class: $$$$
- Value Proposition: $$$
- VIP Treatment: $$$$
- Core Service: $$
Conclusion
Google Ads Price Extensions are a powerful tool to showcase your products or services and boost click-through rates. Start using them today to maximize your ad’s impact!
Explore the other Extensions of Google Ads now.
Vikas Disale is Digital Marketer and practicing SEO, Social Media, Paid Ads since 2011. Vikas like to share his knowledge via Podcast, YouTube videos.
