The Ultimate Guide to Google Ads Callout Extension with 150+ Examples

Google Ads Callout Extension Guide

Welcome to our comprehensive Google Ads Callout Extension guide, where we’ll dive deep into the world of callout extensions, one of the most powerful tools in your PPC arsenal. If you’re looking to supercharge your ad campaigns, this is the place to be.

In this guide, we’ll walk you through the ins and outs of Google Ads Callout Extensions, providing you with 150 real-world examples to fuel your creativity and inspire you to craft compelling ad copy. Whether you’re a seasoned digital marketer or just starting out, mastering Callout Extensions is a surefire way to boost your click-through rates and enhance your ad’s visibility.

We’ll explore the best practices, tips, and tricks for creating effective google ads callout extensions that resonate with your target audience.

What is a Callout Extension?

Callout extensions are a type of Google Ads extension that allows you to add additional information to your text ads. They can be used to highlight your business’s unique selling points, such as your experience, expertise, or special offers.

Google Ads Callout extensions can also be used to provide additional information about your products or services, such as free shipping or a money-back guarantee.

Callout extensions can be used with all types of text ads, including expanded text ads, responsive search ads, and call-only ads. 

You can add up to four callout extensions per ad, and each callout extension can be up to 25 characters long.

Google Ads Callout extensions are a great way to make your ads more informative and engaging. They can help you to increase your click-through rate (CTR) and conversion rate (CVR).

When to use the callout extension in your campaigns?

You should use callout extensions when you want to:

1. Highlight your business’s unique selling points. 

For example, if you offer free shipping, same-day appointments, or a money-back guarantee, you can use callout extensions to let potential customers know about these benefits.

2. Provide additional information about your products or services. 

For example, if you sell dental services, you can use callout extensions to highlight your specialties, such as orthodontics, periodontics, or endodontics.

3. Make your ads more informative and engaging. 

Google Ads Callout extensions can help you to stand out from your competitors and make your ads more likely to be clicked on.

Also you should use callout extensions when:

  • You are running a special offer, such as a discount on your services or a free gift with purchase.
  • You are launching a new product or service.
  • You are trying to reach a new audience, such as families or seniors.
  • You are trying to differentiate yourself from your competitors.

You can also use callout extensions to test different offers and messages to see what resonates best with your target audience.

Benefits of using Google Ads callout extensions:

  1. Increased click-through rate (CTR): Callout extensions can make your ads more visible and informative, which can lead to a higher CTR.
  2. Improved ad relevance: Callout extensions can help you to better match your ads to the search terms that potential customers are using, which can also improve your CTR and conversion rate (CVR).
  3. Increased quality score: Google Ads uses quality score to determine how relevant and useful your ads are. Callout extensions can help you to improve your quality score, which can lead to lower ad costs and higher ad rankings.
  4. Flexibility and customization: Google Ads Callout extensions are very flexible and customizable. You can add them at the account, campaign, or ad group level, and you can choose which callout extensions to show on different devices and at different times of day.
  5. Additional information: Google Ads Callout extensions allow you to provide additional information about your business, products, or services that you may not have room for in your ad headlines or descriptions. This can help to make your ads more informative and engaging, and it can also help to pre-qualify potential customers.

Overall, callout extensions are a valuable tool that can help you to improve the performance of your Google Ads campaigns. 

They are easy to use and customize, and they can provide a number of benefits, including increased CTR, improved ad relevance, increased quality score, and additional information.

How to Add Callout Extension in Google Ads?

To add callout extensions in Google Ads, follow these steps:

  1. Sign in to your Google Ads account.
  2. Click Ads & extensions in the left-hand menu.
  3. Click the Extensions tab.
  4. Click the + button and select Callout.
  5. In the Add to drop-down menu, select the level at which you want to add the callout extension. You can add callout extensions at the account, campaign, or ad group level.
  6. Create a new callout or use an existing one. To create a new callout, type the text of your callout in the Callout text field. To use an existing callout, click the Use existing radio button and select the callout you want to use.
  7. Click Save.

You can add up to four callout extensions per ad, and each callout extension can be up to 25 characters long.

Some examples of Google Ads Callout extensions by their businesses:

1. Callout Extensions for Dentist Google Ads:


  • Trusted by 10k+ patients
  • Family-friendly practice
  • Emergency dental care
  • Same-day appointments
  • Accepting new patients
  • We accept most insurances
  • Affordable payment plans
  • Gentle, solicitous care
  • Convenient location
  • Free consultations
  • New patient specials


  • General dentistry
  • Cosmetic dentistry
  • Orthodontics
  • Periodontics
  • Endodontics
  • Paediatric dentistry
  • Sedation dentistry
  • Implant dentistry
  • Sleep dentistry
  • Laser dentistry
  • Dental surgery
  • Emergency dentistry

2. Callout Extensions for E-Commerce Website (Shoes) Google Ads:

  • New arrivals added weekly
  • Up to 50% off sale items
  • 25% off all shoes
  • Free shipping available
  • Easy return and exchange
  • Our wide variety of shoes
  • Perfect pair for any fest
  • Shoes for whole family
  • Browse our top brands
  • New shoes added daily
  • Get your shoes today
  • Shop now and save
  • Limited time offer
  • Don’t miss out
  • Act now
  • Don’t delay
  • Shop while supplies last
  • Order yours today
  • Shop our exclusive deals
  • The best prices on shoes
  • Best prices anytime
  • Shop with confidence
  • Best place to buy shoes
  • Shop now

3. Callout Extensions for Hotel Google Ads:

  • Free breakfast
  • Pool & spa
  • Pet-friendly
  • Central location
  • Family-friendly
  • Affordable rates
  • Veg-Non Veg Menu
  • Award-winning
  • Luxury accommodations
  • Newly renovated
  • City centre location
  • Oceanfront views
  • Free parking
  • Late checkout
  • Early check-in
  • On-site restaurant
  • Fitness centre
  • Business centre
  • Meeting rooms
  • Free Wi-Fi
  • Book now
  • Lowest price guaranteed
  • Call to book
  • Top rated food
  • Top Rated Hotel in [City]

4. Callout Extensions for School Google Ads:


  • High-quality education
  • Small class sizes
  • Dedicated teachers
  • Affordable tuition
  • Financial aid available
  • After-school programs
  • Summer camps
  • Award-winning programs
  • Schedule a tour today
  • Apply online now
  • Get a free consultation
  • Download our brochure
  • View our student reviews
  • Academic Excellence
  • Top-Rated Teachers
  • Small Class Sizes
  • Individual Attention
  • After-School Programs
  • Gifted Programs
  • Arts & Athletics
  • Safe & Secure
  • Diverse Community
  • Transportation Available
  • Enroll Today!
  • Schedule a Tour
  • Learn More
  • Visit Our Website
  • Call Us Today!
  • We’re Hiring!
  • New Students Welcome
  • Accredited
  • Award-Winning
  • Trusted by Families

5. Callout Extensions for Clothing Shop Google ads:

  • Same-day shipping
  • 20% off your first order
  • Free return on all orders
  • Shop the latest trends
  • Plus sizes available
  • Kids’ clothing on sale
  • Shoes and accessories
  • Gifts for every occasion
  • Best Shopping experience
  • Expert stylists available
  • Shop now, pay later
  • Fast and reliable delivery
  • Secure checkout
  • Satisfaction guaranteed
  • Read our 5-star reviews
  • Shop our best deals
  • Limited time offer
  • Today only
  • Don’t miss out
  • Shop now!
  • New Arrivals Weekly

6. Callout Extensions for Marketing Agency Google ads:

  • Free consultation
  • Grow your business
  • Expert marketers
  • Increase leads & sales
  • Custom solutions
  • ROI-driven
  • Data-driven results
  • Comprehensive services
  • Award-winning
  • Trusted by top brands
  • Get started today
  • 24/7 support
  • Flexible pricing
  • No contracts
  • Satisfaction guaranteed
  • Google Ads certified
  • PPC experts
  • SEO specialists
  • Content marketing
  • Social media marketing
  • Email marketing
  • Web design & development
  • Branding & design
  • Reputation management

7. Callout Extensions for Cleaning Company Google ads:

  • Professional Cleaning
  • Free Estimates
  • Same Day Service
  • 100% Satisfaction
  • Licensed and Insured
  • We Love to Clean
  • Your Home, Our Passion
  • Call Now for Savings
  • 24/7 Emergency Service
  • Green Cleaning Products
  • Move-In/Move-Out
  • Commercial Cleaning
  • Residential Cleaning
  • Book Online Today
  • Get a Spotless Home
  • We’re Here to Help
  • One-Stop Cleaning Shop
  • We Make Your House Shine
  • Call Now for a Free Quote
  • Your Cleaning Experts
  • We’ll Take Care of It
  • Clean Homes, Happy Lives

8. Callout Extensions for Salons and Spas Google ads:

  • Hair extensions: 10% off
  • Massages: $50 off
  • Facials: $25 off
  • Manicures: $10 off
  • Pedicures: $15 off
  • Free consultations
  • Walk-ins welcome
  • Open late
  • Gift certificates available
  • Online booking available
  • Book now and save
  • Relax and rejuvenate
  • One-stop shop for beauty
  • Haircuts starting at $20
  • Facials starting at $30
  • Massages starting at $40
  • Open late 7 days a week
  • Walk-ins welcome
  • Gift certificates available
  • New customers get 10% off
  • It’s time to indulge yourself
  • Your beauty is our passion

9. Callout Extensions for Home Repair and Renovation Company Google ads:

  • Free estimates
  • Licensed and insured
  • 24/7 emergency service
  • Same-day service
  • Satisfaction guaranteed
  • Financing available
  • Senior discounts
  • Veteran discounts
  • Military discounts
  • Free consultations
  • We use the best materials
  • We hire the best workers
  • Best in the business
  • We’re your one-stop shop
  • We do it all, big or small
  • We’re here to help you
  • Best value in town

10. Callout Extensions for Law Firm Google ads:

  • Free Consultations
  • 24/7 Availability
  • No Win No Fee
  • Expert Legal Help
  • Affordable Rates
  • Personalized Service
  • Experienced Attorneys
  • Winning Results
  • We Fight for You
  • Justice for All
  • Your Rights Matter
  • We’re Here to Help
  • Call Us Today
  • Get a Free Quote
  • We’re on Your Side
  • We Can Help
  • Let Us Fight for You
  • Get Justice You Deserve
  • We’re Here for You
  • Call Us Now


Callout extensions are a powerful tool that can help you improve the performance of your Google Ads campaigns. By highlighting your most important USPs and benefits, you can make your ads more informative and appealing to potential customers. This can lead to increased visibility, improved ad relevance, and enhanced credibility.

To use google ads callout extensions effectively, make sure to use clear, concise, and persuasive language. Test different variations to see what works best for your audience.

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