Are you looking for a way to boost your sales and click-through rate (CTR) on Google Ads? Look no further than Google Ads Promotion Extensions!
Google Ads Promotion extension allow you to add information about your current promotions, discounts, and special offers to your Campaign.
This can help you stand out from the competition and attract more customers to your website.
Some businesses might find this strategy useful, but most of them don’t use those Google Ads Extensions.
In this blog post, we will give you a quick overview of what Google Ads Promotion Extensions are and how to use them to boost your sales.
Table of Contents
What is a Google Ads Promotion Extension?
Promotion extensions in Google Ads are a type of ad extension that allow you to highlight special offers and promotions in your search ads.
Google Ads Promotion Extension appear below your ad text in a variety of formats, including:
- Sale: Displays a percentage discount or monetary amount off your product or service.
- Special occasion: Highlights a promotion that is relevant to a specific holiday or event.
- Free shipping: Indicates that you are offering free shipping on your product or service.
- Gift: Highlights a promotion that includes a free gift with purchase.
Google Ads Promotion extension can be added to your ads at the account, campaign, or ad group level.
You can also specify the start and end dates for your promotions, as well as the days and hours when they should be eligible to show.
Promotion Types in Google ad:
1. Monetary discount:
This type of promotion specifies a fixed amount of money that will be deducted from the price of a product or service. For example, you could offer a $10 discount on a product that normally costs $50.
2. Percent discount:
This type of promotion specifies a percentage of the price that will be deducted from the product or service. For example, you could offer a 20% discount on a product that normally costs $50, which would reduce the price to $40.
3. Up to monetary discount:
This type of promotion indicates that the maximum discount that can be applied is a fixed amount of money. However, the actual discount may vary depending on the product or service.
For example, you could offer an “Up to $20 discount” on a product, which means that the discount could be anywhere from $0 to $20.
4. Up to percent discount:
This type of promotion indicates that the maximum discount that can be applied is a percentage of the price. However, the actual discount may vary depending on the product or service.
For example, you could offer an “Up to 50% discount” on a product, which means that the discount could be anywhere from 0% to 50%.
When to use Promotion Extension in Google Ads?
You should add Google Ads Promotion Extension to your campaigns whenever you have a special offer or promotion that you want to highlight to potential customers.
This is especially important during busy shopping seasons, such as the holidays and Black Friday/Cyber Monday.
Here are some specific times when you should consider adding promotion extensions to your Google Ads campaigns:
- When you are running a sale or offering a discount on your products or services.
- When you are offering free shipping or a gift with purchase.
- When you are promoting a new product or service.
- Autumn Sale
- Back to School
- Black Friday
- Boxing Day
- Carnival
- Chinese New Year
- Christmas
- Cyber Monday
- Diwali
- Easter
- Eid al-Adha
- Eid al-Fitr
- End of Season
- Epiphany
- Father’s Day
- Halloween
- Hanukkah
- Holi
- Independence Day
- Labour Day
- Mother’s Day
- National Day
- Navratri
- New Year’s
- None
- Parent’s Day
- Passover
- Ramadan
- Rosh Hashanah
- Singles’ Day
- Spring Sale
- St. Nicholas Day
- Summer Sale
- Valentine’s Day
- Winter Sale
- Women’s Day
You can also use google ads promotion extensions to promote ongoing promotions that are always available.
For example, if you offer free shipping on all orders over $50, you can create a promotion extension to highlight this offer.
It is important to note that Google Ads Promotion Extensions must be created within 6 months of their start date in order to be eligible to serve.
This means that if you are planning a promotion for a specific date, you should create your promotion extension well in advance.
How to add Promotion Extension in Google Ads?
To create a promotion extension, follow these steps:
- Sign in to your Google Ads account.
- Click the Ads & extensions tab.
- Click the Extensions subtab.
- Click the plus button (+).
- Select Promotion extension.
- Choose the occasion for your promotion (optional).
- Select the promotion type (sale, special occasion, free shipping, or gift).
- Enter the details of your promotion, such as the discount amount or gift description.
- Set the start and end dates for your promotion (optional).
- Click Save.
Once you have created your promotion extensions, Google will automatically show them with your ads when they are relevant to the user’s search query.
Google Ads Promotion Extensions can help to increase your click-through rate (CTR) and conversion rate, as they can make your ads more attractive and informative to potential customers.
Tips for using Google Ads Promotion Extensions effectively:
- Make sure that your promotions are relevant to your target audience and that they are clearly communicated in your ad text.
- Use promotion extensions to highlight your most attractive and competitive offers.
- Experiment with different promotion types and formats to see what works best for your business.
- Keep your promotion extensions up-to-date and make sure that they are accurate and error-free.
Benefits Of Using Promotion Extension in Google Ads?
In Google Ads Promotion Extensions are offer a number of benefits to businesses, including:
- Increased click-through rate (CTR): Promotion extensions can make your ads more attractive and informative to potential customers, which can lead to a higher CTR.
- Improved conversion rate: Promotion extensions can also help to improve your conversion rate by making it easier for potential customers to take advantage of your offers.
- Increased brand awareness: Promotion extensions can help to increase brand awareness by making your ads more visible and memorable to potential customers.
- More competitive ads: Promotion extensions can help your ads to be more competitive in the search results, especially during busy shopping seasons.
- Cost-effectiveness: Promotion extensions are free to add to your ads, so they are a cost-effective way to improve the performance of your campaigns.
- Stand out from the competition: Promotion extensions can help your ads to stand out from the competition by adding additional visual elements and information.
- Provide a direct path to your sales page: Promotion extensions can link directly to your sales page, making it easier for potential customers to convert.
- Update your ads easily: Promotion extensions can be updated quickly and easily, without having to create new text ads.
Some Examples of Promotion Extension in Google Ads:
1. Promotion Extension in Google Ads for Black Friday Sale:
- 50% Off Everything
- Huge Black Fri Discounts
- Up to 70% Savings
- BF Doorbusters!
- Limited-Time Deals
- Don’t Miss Out!
- Shop Now & Save
- BF Mega Sale
- Deals Galore!
- Massive Discounts
- Savings Bonanza
- BF Flash Sale
- Hot Deals Await
- Black Fri Bonanza
- Sale Ends Soon
- Shop Big Savings
- Get More for Less
- Limited Stock
- BF Specials
- Grab Your Deals
2. Promotion Extension in Google Ads for Diwali:
- Diwali Sale: 20% Off
- Festive Discounts
- Diwali Flash Sale
- 50% Off Fireworks
- Savings Galore!
- Diwali Special Deals
- Limited Time Offer
- Big Savings Await
- Gifts under $10
- Diwali Mega Sale
- Huge Price Drops
- Get 15% Cashback
- Diwali Shopping Spree
- Buy 1 Get 1 Free
- Shop & Save Big
- Festival Discounts
- Deals You’ll Love
- Celebrate with Savings
- Exclusive Diwali Deals
- Gifts from $5
3. Promotion Extension in Google Ads for Cyber Monday:
- Cyber Monday Deal!
- 50% Off Everything
- Shop Now & Save Big
- Limited Time Offer
- Huge Savings Today
- Don’t Miss Out
- Discounts Galore
- Shop & Save Now
- Big Cyber Savings
- Deal of the Day
- Savings Extravaganza
- Cyber Monday Special
- One-Day Discounts
- Get Yours Now
- Best Deals Online
- Sale Ends Soon
- Cyber Monday Only
- Save on Everything
- Unbeatable Prices
- Start Shopping Today
4. Promotion Extension in Google Ads for Parents Day:
- 20% Off Gifts
- Free Shipping
- Gifts for Mom
- Dad’s Day Sale
- Shop for Parents
- Best Gifts Here
- Save Big Today
- Family Discounts
- Gifts under $20
- Limited Time Offer
- Buy 1 Get 1 Free
- Shop & Save Now
- Huge Savings Here
- Great Deals Await
- Celebrate Parents
- Discounted Presents
- Don’t Miss Out
- Special Day Sale
- For Both Parents
- Gifts They’ll Love
5. Promotion Extension in Google Ads for National Day:
- Celebrate Nat’l Day!
- Save Big Today!
- Limited Time Deals
- Shop & Save
- National Day Savings
- Exclusive Offers
- Get Discounts Now
- Huge Savings Await
- Deals Galore!
- Shop National Day
- Special Day Deals
- Don’t Miss Out!
- Sale Ends Soon
- Limited-time Offers
- Nat’l Day Bargains
- Shop and Save Big
- Discounts Await You
- National Day Specials
- Time to Save!
- Amazing Deals Here
Conclusion
Take advantage of Google Ads Promotion Extensions to increase your visibility and click-through rates. With compelling CTAs and attractive offers, you can drive more traffic to your website and convert more leads into customers.
Start experimenting with different Google Ad’s extensions today and see what works best for your business.
Vikas Disale is Digital Marketer and practicing SEO, Social Media, Paid Ads since 2011. Vikas like to share his knowledge via Podcast, YouTube videos.
