Module 6 · Lesson 4

How to Access It & Where It Fits

📚 Module 6: Offsite & DSP⏱ 5 min read🎯 Strategy

You understand what offsite does. The last questions are practical: how do you get in, and where does it fit alongside everything else you’ve learned?

How to access Walmart DSP

There are a few routes, and they’re widening:

• Through a partner — approved agencies and tech platforms (for example, campaign-management tools that integrate with the DSP) have long been the main path, especially for larger budgets.
• Self-serve tools — Walmart is expanding self-serve access and integrations so advertisers can plan and run offsite in the tools they already use.
• Newer down-market CTV options — Walmart has added simpler, self-serve CTV routes aimed at small and mid-sized advertisers, with lower daily spend entry points and fast campaign setup.

Where offsite fits the full funnel

Here’s how the last four modules lock together into one journey:

1. Offsite / DSP — fills the top of the funnel with new prospects, off Walmart.
2. Onsite Display — the middle, the “connective tissue” of consideration, once they’re on Walmart.
3. Sponsored Brands & Videos — deepen consideration in search.
4. Sponsored Products — the bottom, converting high-intent shoppers.

Offsite is the widest mouth of the funnel: it creates demand that your onsite formats then capture and convert. Run in concert, each stage feeds the next.

Are you ready for it?

Offsite is worth it when:

• Your onsite formats are working and you’re ready to create demand, not just harvest it.
• You have brand-building budget and can judge success on reach and new-to-brand, not last-click ROAS.
• You’re prepared to use a partner or self-serve tool and commit to a proper test.