Where Offsite Reaches Shoppers

📚 Module 6: Offsite & DSP⏱ 5 min read🎯 Advanced

What you’ll learn

The channels Walmart DSP can place your ads on
Why connected TV is the centre of the strategy
What the Vizio acquisition changed
How curated CTV marketplaces simplify buying

Offsite isn’t one place — it’s a spread of channels where Walmart’s data follows the shopper. Here’s where your ads can run and why each matters.

The channel line-up

Connected TV (CTV)

Ads on streaming TV — the fastest-growing part of Walmart’s ad business and the centre of its offsite push.

Open web

Display and video ads across a huge range of third-party websites.

Streaming audio

Reach shoppers while they listen — podcasts and music streaming.

Social media

Walmart audiences activated across social platforms.

Gaming & mobile

In-app and in-game placements reaching shoppers at play.

Why CTV is the centre

Connected TV is where Walmart is investing hardest. It combines the impact of a big-screen TV ad with Walmart’s ability to target verified shoppers and then measure real sales — something traditional TV never could. For brand-building at scale, it’s the marquee offsite channel.

What Vizio changed

Walmart acquired Vizio (the smart-TV maker) for about $2.3 billion, and it’s central to the CTV story. Vizio Home Screen ads sit right in the TV’s operating system and appear when a viewer powers on their set — premium placement to reach Walmart customers on the biggest screen in the house. It also helps Walmart close the loop from a TV impression to an in-store purchase.

Beyond Vizio’s own inventory

Walmart DSP also reaches CTV audiences through premium publishers — names like Paramount and Warner Bros. Discovery, among others. So CTV reach isn’t limited to Vizio devices; it spans a broad streaming landscape.

Curated CTV, made simpler

Buying programmatic CTV used to be complex. Walmart has introduced curated marketplaces within the DSP that bundle recommended, goal-aligned inventory — so advertisers can pick deals suited to objectives like a product launch or brand-building without wrangling the whole supply chain themselves. It’s part of a wider push to make advanced offsite more accessible to more advertisers.

A fast-moving space

Walmart is adding offsite partners, inventory and access routes rapidly. Treat specific partner names and marketplaces as a snapshot — check what’s currently available in the DSP when you’re ready to buy.

Quick recap

Offsite spans CTV, open web, streaming audio, social and gaming.
Connected TV is the centre of Walmart’s offsite strategy — TV impact with real targeting and measurement.
The Vizio acquisition powers Home Screen ads and links TV exposure to in-store sales.
Curated CTV marketplaces bundle inventory to make advanced buying simpler.