If you’re looking for a way to boost your app downloads, Google Ads App extensions are your secret weapon.
These extensions allow you to promote your app directly in your search ads, making it easier for potential users to find and download your app.
In this App Extension Guide, we’ll show you how to choose the right App extensions for your business, how to set them up, and how to track their performance. We’ll also share some tips and tricks for using App extensions to get the most out of your campaigns.
Table of Contents
What is Google Ads App Extension?
App extensions in Google Ads allow you to promote your mobile app in your search ads.
They can appear below your ad text and link directly to your app’s download page in the Google Play Store or Apple App Store.
App extensions can help you to:
- Increase app downloads
- Drive traffic to your app’s download page
- Generate leads
- Increase sales
Google Ads App extensions can be added to your ads at the account, campaign, or ad group level. You can also specify the countries where your app extensions should be eligible to show.
When to use App Extension in Google Ads?
You should use app extensions in Google Ads whenever you have a mobile app that you want to promote. This is especially important for businesses that rely on their mobile app to drive sales, generate leads, or provide customer support.
Here are some specific times when you should consider using app extensions in your Google Ads campaigns:
- When you are launching a new mobile app.
- When you are updating your mobile app with new features or functionality.
- When you are running a special promotion or campaign for your mobile app.
- When you are targeting customers who are likely to be interested in your mobile app.
- When you want to make it easier for potential customers to download your mobile app.
How to add App Extension in Google Ads?
To add Google Ads App Extensions to your campaigns, follow these steps:
- Sign in to your Google Ads account.
- Click the Ads & extensions tab.
- Click the Extensions subtab.
- Click the plus button (+).
- Select App extension.
- Choose the level where you want to add the extension (account, campaign, or ad group).
- Enter the following information:
- App ID or app name: The ID or name of the app that you want to promote.
- App link: The link to the app’s download page in the Google Play Store or Apple App Store.
- (Optional) Specify the countries where you want your app extension to be eligible to show.
- Click Save.
Once you have saved your app extensions, Google will automatically show them with your ads when they are relevant to the user’s search query.
Here are some tips for using app extensions effectively:
- Make sure that your app extensions are relevant to your ad text and landing page.
- Use clear and concise language in your app extensions.
- Highlight the benefits of your app and why potential customers should download it.
- Test different app extension formats and placements to see what works best for your business.
- Keep your app extensions up-to-date.
Benefits of using Google Ads App Extension:
Here are some of the benefits of using app extensions in Google Ads:
- Increase app downloads: App extensions can help you to increase app downloads by making it easier for potential customers to find and download your app.
- Drive traffic to your app’s download page: App extensions can also help you to drive traffic to your app’s download page, where potential customers can learn more about your app and download it.
- Generate leads: App extensions can also help you to generate leads by encouraging potential customers to download your app and sign up for your newsletter or loyalty program.
- Increase sales: App extensions can also help you to increase sales by making it easier for potential customers to shop in your app.
- Improve CTR and conversion rate: App extensions can also help you to improve your click-through rate (CTR) and conversion rate by making your ads more informative and engaging.
- Make your ads more competitive: App extensions can also help to make your ads more competitive in the search results, especially for businesses that have mobile apps.
- Cost-effectiveness: App extensions are free to add to your ads, so they are a cost-effective way to improve the performance of your campaigns.
Google Ads App extensions are a powerful way to promote your app downloads and boost your visibility on Google Search. But with so many different Google Ads Extensions available, it can be tough to know where to start.
So, Explore the other Google Ads Extensions here and select the right for your Business.
Vikas Disale is Digital Marketer and practicing SEO, Social Media, Paid Ads since 2011. Vikas like to share his knowledge via Podcast, YouTube videos.